This month we are going to explore LinkedIn and I will be learning right along with each of you. I do have a LinkedIn account, but have not kept it in the forefront of my online marketing strategy. Shame on me! But I am going to turn that around this month right along with you.
Typically we start off by talking about how to set up an account, but this is pretty basic once you create an account with LinkedIn. Just follow the prompts to creating a great account profile. But I will say that if you are going to be using LinkedIn for marketing your own company service or product, then it is not necessary to have all your past jobs listed as if you were seeking professional career opportunities. Instead focus on talking about your company and its products and/or services in your profile.
Which brings us to another great way LinkedIn lets you focus on your products/services… the new Company Page! Below is an awesome article to tell you why you should set up a Company Page and below that a perfect video explaining how to do it. Again, I didn’t see a need to recreate the wheel. Both of these resources below explain it as well as it could be explained. However, if you have any questions, please feel free to comment below. View 360 Admin Company Page
Why set up a LinkedIn Company Page:
How to set up a LinkedIn Company Page:
Stay tuned in next week for more information about LinkedIn Groups and how you can use them to increase conversation around your brand.
About the Author: Julia Lilly is the Owner of 360 Admin, a virtual assistant company specializing in Social Media and Ecommerce management. She also teaches social media to clients in one-on-one sessions and provides group classes through Knowledge For Success. To learn more about Julia and how she can help your business prosper, please visit her at https://360admin.com